PRIVACY POLICY

Effective Date: August 25, 2026

Cellier Vitality House (“Cellier,” “we,” “us,” or “our”), located in New Canaan, Connecticut, respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, communicate with us, request information, schedule services, become a member, or otherwise interact with Cellier.

Information We Collect

We may collect personal information that you voluntarily provide to us, including your name, email address, telephone number, mailing address, date of birth, appointment or scheduling information, membership inquiries, preferences, and information you provide through website forms, email, telephone, or text message communications.

Because Cellier provides health and wellness services, you may also choose to provide information relating to your health, medical history, wellness goals, treatments, symptoms, medications, laboratory testing, or other health related information.

We may also automatically collect certain technical information when you use our website, such as your IP address, browser type, device information, referring pages, pages visited, and information collected through cookies or similar technologies.

How We Use Your Information

We may use the information we collect to respond to inquiries, schedule and manage appointments, provide requested services, communicate with members and prospective members, personalize your experience, provide customer support, process transactions, improve our website and services, send important service related communications, and comply with applicable legal and regulatory obligations.

Where appropriate and with your consent, we may also use your contact information to provide educational information, news, event information, service updates, or information about Cellier programs and offerings.

Health Information

Cellier recognizes the sensitive nature of health information and takes appropriate steps to safeguard information entrusted to us.

If Cellier is subject to the Health Insurance Portability and Accountability Act (“HIPAA”), protected health information will be handled in accordance with HIPAA and Cellier’s separate Notice of Privacy Practices.

This website Privacy Policy is not intended to replace Cellier’s Notice of Privacy Practices.

SMS TEXT MESSAGING

If you provide your mobile telephone number and consent to receive text messages from Cellier Vitality House, we may send conversational and informational SMS messages related to your interactions with us.

These messages may include responses to inquiries, appointment confirmations and reminders, scheduling updates, membership or service communications, and other information you have requested.

Where required, Cellier will obtain additional consent before sending promotional or marketing text messages.

Your consent to receive SMS messages is voluntary and is not a condition of purchasing services or becoming a member.

Message frequency may vary. Message and data rates may apply.

You may opt out of receiving SMS messages at any time by replying STOP to any message.

For assistance, reply HELP or contact Cellier directly.

Opting out of SMS messages will not prevent Cellier from contacting you through other methods when permitted or required.

SMS Privacy

Cellier does not sell or rent mobile telephone numbers or SMS consent information.

No mobile opt in or text message consent will be shared with third parties or affiliates.

Cellier may use service providers solely as necessary to operate and support our communications systems. These service providers process information only on behalf of Cellier and are not permitted to use SMS consent information for their own marketing or promotional purposes.

SMS communications may not always be completely secure. Please do not use text messaging for emergencies or to transmit highly sensitive medical information unless you have been directed to an appropriate secure communication method.

If you are experiencing a medical emergency, call 911.

SMS TERMS OF SERVICE

By opting in to receive SMS messages from Cellier Vitality House, you agree to receive conversational and informational text messages from us regarding inquiries, appointments, scheduling, membership, services, and related communications.

Message frequency varies.

Message and data rates may apply.

Reply STOP at any time to opt out.

Reply HELP for assistance.

Your mobile carrier is not responsible for delayed or undelivered messages.

Your consent to receive SMS messages is voluntary and may be withdrawn at any time.

How We Share Information

We may share personal information with trusted service providers that assist us in operating our website, communications systems, scheduling platforms, payment processing, technology infrastructure, professional services, and other functions necessary to operate Cellier.

These providers are authorized to use information only as necessary to perform services on our behalf and are expected to maintain appropriate confidentiality and security protections.

We may also disclose information when required by law, regulation, legal process, or governmental request, or when reasonably necessary to protect the rights, safety, or property of Cellier, our patients, members, visitors, or others.

We do not sell personal health information.

We do not sell SMS consent information or mobile opt in data.

Cookies and Website Technologies

Our website may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use the site, maintain security, and improve performance.

Where required by applicable law, you may be provided with choices regarding certain cookies or tracking technologies.

Data Security

Cellier uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.

However, no website, electronic communication, or data transmission system can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as reasonably necessary to provide our services, fulfill the purposes described in this Privacy Policy, comply with legal and regulatory requirements, resolve disputes, and enforce agreements.

Health information may be subject to different retention requirements under applicable healthcare laws.

Your Privacy Rights

Depending on where you reside and the laws that apply to Cellier, you may have rights regarding your personal information, including the right to request access to personal information we maintain about you, request correction of inaccurate information, request deletion of certain information, obtain a copy of certain personal information, and withdraw certain previously provided consents.

You may also have the right to opt out of certain uses of personal information, including targeted advertising or the sale of personal information where applicable.

Cellier will not discriminate against you for exercising applicable privacy rights.

Requests may be submitted using the contact information below. We may need to verify your identity before completing certain requests.

Connecticut Residents

Connecticut residents may have additional rights under applicable Connecticut privacy laws.

Where those laws apply, eligible Connecticut residents may request access to, correction of, deletion of, or a copy of certain personal data and may have rights relating to the sale of personal data, targeted advertising, profiling, and certain uses of sensitive or consumer health information.

Cellier will process qualifying privacy requests in accordance with applicable Connecticut law.

Children’s Privacy

Cellier’s website and services are not intended to solicit personal information directly from children under the age of 13 without appropriate authorization from a parent or legal guardian.

Third Party Websites

Our website may contain links to websites or services operated by third parties. Cellier is not responsible for the privacy practices, security, or content of third party websites. We encourage you to review their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technology, services, or legal obligations.

 When material changes are made, we will update the Effective Date shown at the top of this policy and provide any additional notice required by applicable law.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact:

Cellier Vitality House
208 Elm Street, Suite B-2
New Canaan, CT 06840
t: 203-404-5509

concierge@cellierhouse.com

Website: WWW.CELLIERHOUSE.COM